About Instagram Audience Insights

The Audience page of the Insights tab in Creator Studio's Instagram section helps you learn more about your followers, including their gender, age range, location and when they were on Instagram over the last 7 days.

View insights on your Instagram audience.

To learn more about your Instagram followers:

1. Go to Creator Studio on a computer and click  at the top of your screen.
2. Click Insights.
3. Click Audience.

The Audience section includes insights on:

• Age and gender of your followers: The age and gender of anyone who followed you within the selected date range.
  
• When your followers are on Instagram: The hour, day or a combination of both which reflects when your followers use Instagram on any device in a given week. All times are recorded in Pacific Time.
  
• Countries: The top 5 countries where your followers are located.  The top 5 cities where your followers are located.

Learn More

• Best Practices for Instagram Insights
• About the Creator Account on Instagram
• About Creator Account Insights
• About Estimated Metrics