About Instagram Activity Insights

The Activity page of the Insights tab in Creator Studio's Instagram section shows you insights on how many people have seen your content and how they interacted with it over the last 7 days. For insights into actions taken on specific Instagram posts, go to the Content Library tab and click on a post. All of your posts are visible there, regardless when they were published.

View insights on your Instagram interactions.
To see how many people have seen and interacted with your Instagram content:

1. Go to Creator Studio on a computer and click  at the top of your screen.
2. Click Insights
3. Click Activity​

The insights in the Activity section include

• ​​Actions Taken on Your Account : This set of insights measures the actions people take when they engage with your account. These can include profile or website visits, taps to call, text or email you, or taps to get directions to your business.
  
• Accounts Reached: This set of insights measures the reach and impressions of your content. Reach is the number of unique accounts that have seen your posts. Impressions are the total number of times your posts have been seen.

Learn More | 

• Best Practices for Instagram Insights
• About the Creator Account on Instagram
• About Creator Account Insights

Next | About Instagram Audience Insights